Doritos ran Crash the Super Bowl for the fourth time in 2010, drawing a crowd of prospective copywriters, art directors, directors and producers. Six finalists have been chosen from the 4000 entries, and three of them will be aired during the 2010 Super Bowl, based on public voting up to January 31. $1 million will be awarded for a Doritos ad that scores the number one spot on the USA Today Ad Meter. $600,000 will be awarded for a Doritos ad that scores the number two spot on the Ad Meter. $400,000 will be awarded for a Doritos ad that scores the number three spot on the Ad Meter. If the consumer-created Doritos ads sweep all top three rankings of the USA TODAY Ad Meter, an additional $1 million bonus will be awarded to each winner for a total prize giveaway of $5 million. The six finalists are online at www.crashthesuperbowl.com, Vimeo and the Youtube, but for your convenience you can watch them all here and learn about the contestants as you do.
Doritos ran Crash the Super Bowl for the fourth time in 2010, drawing a crowd of prospective copywriters, art directors, directors and producers.
